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The Sony Alpha 350 produces images with fine detail, rich tonality and vibrant color due to their APS-C CCD image sensors and BIONZ processing engine. Sony Alpha 350 - Exceptional image quality “Quick AF Live View gives the new Sony A350 model a familiar shooting style without compromising speed – ideal for the growing market of first-time SLR users.” “Mainstream users stepping up to DSLRs are looking for a similar experience to their point and shoot cameras, but without compromise in speed or performance” said Phil Lubell, director of marketing for digital cameras at Sony Electronics. With Live View and an adjustable LCD, the Sony Alpha A350 camera does not need to be in front of the user’s face, allowing parents, for example, to maintain eye-contact when photographing their children. This makes it easy to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder. Taking further advantage of Quick AF Live View is the models’ variable angle 2.7-inch Clear Photo LCD screen. With its two sensor design, Quick AF Live View can even continuously focus-track the subject and provide live view during burst shooting, helping you capture that special moment. Eliminating the focus delay of other systems, the new Sony A350 is equally responsive whether using live view or optical viewfinder.
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Sony’s innovative Pentamirror Tilt mechanism directs light to a dedicated live view image sensor, enabling fast and responsive TTL phase-detection auto-focusing, even during live view. The Alpha 350 offers Sony’s new “Quick AF Live View” technology so you can frame photos on the camera’s LCD without sacrificing auto-focusing speed common to other live-view systems. The new Sony A350 features new technologies that make picture taking faster, easier, and more familiar for first-time DSLR users. Sony is bringing live-view shooting to its digital SLR camera line with the 14.2-megapixel Alpha A350 DSLR camera. PMA 2018 Report Friday 1st, February 2008